A corporate website is more than the expansion of your store. It works best when it is not stand alone, but when it’s in sync with your digital presence. But have you ever thought if everyone needs a website?
At Abrisuite, for example, we start our digital marketing services with a brand assessment that helps you to build your entire digital presence planning. If you already have a website, our assessment identifies its strengths and weaknesses.
The chances are that everyone needs a website eventually, so the question is more about “when” you can benefit from a website than “who”. That is why we have selected a few scenarios where a new and improved website can help your business.
If you want to have a better online presence
Even if a website is not necessarily an extension of your offline business, customers nowadays are used to finding services and stores online. If you are not online, you may as well not exist. Digital presence, of course, can begin with social media pages, but it isn’t complete without a full website.
If you want to build authority
Having a page that contains your business information is just the first step on your digital presence journey. Ideally, you want to be the first thing that comes into your customers’ minds when they need something you sell.
To achieve this goal, it is important to be perceived as a specialist in your specialized market. A simple (but maybe laborious) thing to do is to start a corporate blog. With a blog, you’ll be able to show the world you are the person that knows the most about your business or products.
If you want to know your customers’ patterns
When your business feels stagnated, it’s time to attract new customers. A website, combined with a great marketing campaign, is a great way to make your business known and capture their attention and e-mails.
You can do all sorts of campaigns, sales, and promotions once you have a few leads – that is, people interested in buying your services or products.
Also, technology today allows you to see where people are on your website going. You are able to see if they’ve clicked on links in social media or found your brand on Google, as well as discovering how long they are staying on the website and what blog articles they read the most.
With the right analysis, this data can be a great starting point to reach more clients.
If you want to cut sales costs
We know building a website isn’t free, but it may not be as expensive as you think. A good website and a comprehensive digital presence can integrate your sales team and make their job easier, and it cost about the same as a salesperson.
What are you waiting for to build a new website?
Get in touch with us to receive a Digital Marketing assessment and grow your business.